Past Educational Seminar Topics
VAHSMP strives to provide educational opportunities for its members throughout the year. Below, you'll find previously held seminars.
2009
February
Beyond Attrition: Contract Clauses You and Your Clients Should Understand VSAE and HSMAI-VAs Joint Seminar
– Jim Goldberg, OMNI Richmond Hotel, Richmond, VA
March
Annual Conference: Hospitality on the Brink? REAL PROBLEMS! REAL SOLUTIONS!
– Lisa Barham, Hotel Resources
July
Boot Camp: Industry Overview; You've got Leads...Now what do you do? Negotiating to your Best Advantages;
- Howard Feiertag, CHA, CMP, CHME, Virginia Tech
Top 10 Reasons to Use the Internet for Prospecting—Search Engines; Pick Off Your Competitor’s Business
– Lisa Barham, President of Hotel Resources and Nationally Acclaimed Leader in Online Prospecting
Using Excel and Outlook Software to be a More Efficient and Effective Sales Person
– Mark Watlock, President, Advantage Computer Training, LLC
Internet Data Mining: There’s Virtual Gold Out There!
– Lisa Barham, President of Hotel Resources and Nationally Acclaimed Leader in Online Prospecting
2008
February
How to Become a Master of Influence & How to Make it Happen on Your Team
–Scott Love, Scott Love Associates
March
Annual Conference: Mining for ‘Virtual Gold’ – Internet Prospecting
– Lisa Barham, Hotel Resources
Industry Update
– Richard Green, Marriott International
Virginia Tech Tragedy: A Year Later – What One Hotelier Learned About Crisis Management
– Gary Crizer, The Inn at VA Tech. & Skelton Conference Center
Print Media: Is it on Life Support?
– Hunter Shepherd, Integrative Logic, Moderator – Panel Discussion
Six Hat Thinking® for Hospitality Marketers
– Gayle Turner, Catch Your Limit Consulting
July
Boot Camp: Sales Techniques
– Dennis Flannery, Virginia Chamber of Commerce
Time Management
– Bob Ramsey, Ramsey Management Group
Revenue Management
– Rick Butts & Amy Clegg, The Jefferson Hotel
Third Party Planners/AMCs
– Rick Eisenman, CAE, Eisenman & Associates, Inc.
Successful Salespeople
– Joanne Tripp, OMNI Hotels
November
Joint Seminar with VAMPI: The Art of Buzz: How to Get Customers to Market for You
– Tom Blue, Accelerated Growth Partners
2007
February
Buyers are Telling You What They Want, Are You Listening?
– Gary Hernbroth, Training for Winners
April
Annual Conference: The Electronic Landscape of the Hospitality Industry
– Richard Chambers, Travelclick
You Have the Data But You Still Have to Lead
– Joseph Coyle, Business Communications Group
A Practical Approach to Creative Thinking for Sales and Marketing Leaders
– Joseph Coyle, Business Communications Group
Defining Revenue Management: Top Line to Bottom Line
– Kathleen Cullen, Inspire Resources
Industry Update
– Fran Brasseux, HSMAI
July
Boot Camp: Trends in the Industry, Lead Development/Prospection for Catering Business, Handling Inquiries, The Consultative Catering & Event Sales Process, Overcoming Objections, Confirming the Business, Selling Value & Building Relationships, Make Networking Work for You, Negotiating to Your Best Advantage, Make Contracts Work for You
- Howard Feiertag, CHA, CMP, CHME, Virginia Tech.
How to Handle Customer Conflict
– Kristi Reynolds, Wintergreen Resort
Upselling and Adding Flair to Events
– Tom Johnson, Hilton Virginia Beach Oceanfront
Great Client Service from Beginning to End
– Leta McVeety, The Jefferson Hotel
Strategies to Manage Your Client and Retain a Good Relationship
– Jill Anwaar, Norfolk Sheraton
October
“Going Green” Webinar Session 1: What Does “Going Green” Mean?
– Beverly Oviedo, Sustainable Solutions by Design
November
"Going Green” Webinar Session 2: Benefits From Integrating “Green” Practices
– Beverly Oviedo, Sustainable Solutions by Design
“Going Green” Webinar Session3:
- Beverly Oviedo, Sustainable Solutions by Design, Moderator – Panel Discussion
Joint Seminar with VAMPI: Developing an Online Strategy for Travel 2.0 – Your Online Business from the Consumers Eyes; The Meeting Planner’s Virtual Toolbox: Blogs, Web Chats and More!
2006
February
How to Click with Everyone Every Time
– David Rich
March Annual Conference: Expanding Guest Loyalty and Internet Revenue
– Steven Seghers, MHS, HyperDisk Media, Inc.
Jamestown Celebration 2007: Leveraging its Impact to the Fullest
– Alisa Bailey, Virginia Tourism Corporation
Industry Update
–David Marriott, Marriott International
Marketing Accountability for the 21st Century
– Gary Cherrett, The Homestead, Moderator – Panel Discussion
The New Consumer: What You Need to Know
– Dennis Marzella, Yesawich, Pepperdine, Brown & Russell
May Boot Camp: Industry Update, Lead Development/Processing, How’s Your Competition Doing?, The Selling Process, The Business of Selling Value, Make Networking Work for You, Negotiating to Your Best Advantage, Understanding Group Contracts - Howard Feiertag, CHA, CMP, CHME, Virginia Tech; Corporate Sales
- Dennis Flannery, The Homestead
Association Sales
- Joanne Tripp, OMNI National Sales
Government Sales
- Tim McFarlane, Holiday Inn Select Koger South;
Etiquette
- Susan Motley, VA Funeral Directors Association
October
Planner vs. Supplier Seminar Series: It’s A Buyers Market Now, But Remember We’re Still Partners
– Joanne Tripp, Moderator – Panel discussion
The Road to Hell is Paved with Good Addenda
– Steven M. Rudner
December
Do You Know What Your Salespeople are Up Against?
– Howard Feiertag, CHA, CMP, CHME, Virginia Tech., Moderator – Panel Discussion
2005
March
Annual Conference: Technology Revolution: Preparing for the Next Wave
–Steven Seghers, MHS, HyperDisk Media, Inc.
The Six Secrets of Sales Magnets
–Laura Posey, Dancing Elephants Achievement Group
No Wonder! Boomers, Geeks and Geezers in the Modern Workplace
– Tom Davidson, Kinesis International
How to Do More Business with the Commonwealth of Virginia
–Gil Seigler
Select for Fit...Train for Skill: Understand and Leverage Information in the Workplace
– Tom Davidson, Kinesis International
Simple to Sophisticated: A Blueprint for Better Business Decisions
–Sheldon Mutchnick, SFT Corporation;
November
Risk Management: “Hope for the Best, Prepare for the Worst”
– Tyra Hilliard
December
Changing times require changing approaches – is your sales staff on target?
– Howard Feiertag, CHA, CHME, CMP, Virginia Tech., Moderator – Panel discussion
Reach a World Audience and Not Break the Bank - Put the US Government to work for Hospitality & Travel – you CAN go International!
–April Redmond, Sr. International Trade Specialist, Judy Kornfeld, International Trade Specialist, Stewart Gough, Senior Trade Specialist, United Kingdom
Profit in Jamestown 2007 Partnerships - Anywhere in the Commonwealth, there are tie-ins to the 400th Anniversary – Join in!
- Scott Sparks, Senior Brain, and Mary Prince Lewis, eBrains Inc.